February 7, 2023 29:49 E1

The Factory Founder Podcast EP1: Impact through e-commerce for African artisans with Ella Peinovich

Summary

What does it take to leverage e-commerce to help gifted African artisans make a sustainable and profitable livelihood? Ella Peinovich-Griffith (Founder and CEO of Powered by People) factors in.

Ella Peinovich-Griffith is the Founder and CEO of Powered by People (PBP), an e-commerce platform that enables African artisans to access an international customer base with their wares. In this Factory Founder Podcast episode, Ella shares lessons learned from running an African venture with global reach at the intersection of community building and impact.

What to look forward to in this episode:

What does PBP do? [0:13]
What is PBP's sales pitch to potential partners or investors? [2:00]
Who does PBP serve, and what problems are they solving for those people? [2:45]
What key things are changing about the modern consumer and their preferences? [4:58]
What is the typical profile of a merchant and artisans on the PBP marketplace? [6:54]
What digital tools does PBP provide to empower brands to manage their orders, i.e. track and trace? [11:17]
What has the adoption rate been like for a marketplace like PBP? [13:00]
What can retailers expect when doing business on the PBP platform? [15:46]
What is the strategy for getting artisan products into the retailers' hands? [19:13]
How does PBP acquire its customers, and what is the acquisition cost? [20:42]
How much of a challenge has logistics been, and how are Ella and her team currently solving for this? [22:43]
What does success look like for PBP in the next couple of years? [25:24]
How does Ella frame and balance PBP's impact mission with commercial imperatives? [27:13]

CONNECT VIA SOCIAL MEDIA:

Connect with Ella Peinovich-Griffith on Linkedin.
Connect with Powered By People on Instagram.

Tell us...

What lessons stand out from this episode?
What questions would you like us to ask Founders on a future podcast?

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